A niche competitive advantage is a company's ability to target and effectively serve a single segment of the market within a limited geographic area.

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A niche competitive advantage involves targeting a specific segment of the market within a limited geographic area, providing tailored products or services to meet the unique needs of that market. This can give the company a competitive edge over larger, more generalist competitors who may not be able to serve that niche as effectively.

A Niche Competitive Advantage Is a Company's Ability to Target