A car manufacturer places an ad for its newest model in Playboy magazine, hoping that it will increase sales. In this case, the car is a/an ________ and the female models throughout the magazine would presumably serve as ________.
A) unconditioned response; conditioned responses
B) neutral stimulus; unconditioned stimuli
C) unconditioned stimulus; conditioned stimulus
D) conditioned stimulus; conditioned responses

Question

Quizplus · Accepted Answer

The car is a neutral stimulus because it initially does not elicit a strong response from the audience. The female models are unconditioned stimuli because they naturally attract attention and elicit a response, which the manufacturer hopes will transfer to the car.

A Car Manufacturer Places an Ad for Its Newest Model