Jay DuClerc has decided to buy a new Porsche. Since there are no Porsche dealers in his community, he must travel almost 200 kilometres to find a Porsche dealer to purchase the car of his dreams. For DuClerc, a Porsche is which of the following?
A) sought product
B) generic product
C) specialty product
D) shopping product

Question

Quizplus · Accepted Answer

A Porsche is a specialty product because it is unique and requires a significant amount of effort to locate and purchase. It is not readily available and may require special ordering.

Jay DuClerc Has Decided to Buy a New Porsche