The Franklin Continental Hotel offers a package of room, breakfast, and parking for $125. What is this strategy?
A) bundling
B) combining
C) aggregated pricing
D) grouping

Question

Quizplus · Accepted Answer

This is an example of bundling, which is a strategy where two or more products or services are offered together as a package at a lower price than if they were purchased separately. In this case, the Franklin Continental Hotel is bundling a room, breakfast, and parking together at a discounted price of $125.

The Franklin Continental Hotel Offers a Package of Room, Breakfast