When Maurice Tsaki went online to plan his vacation to Australia, he learned that he could buy plane tickets, rent a car, and pay for a hotel in a reduced-price tourist package, which made it very convenient for him to book his trip. The website Tsaki visited used which of the following strategies to make trip planning easier and more economical?
A) price structuring
B) bundling
C) aggregated pricing
D) price grouping

Question

Quizplus · Accepted Answer

The website Tsaki visited used bundling, which is the strategy of offering multiple products or services as a package deal at a reduced price. This helps to make trip planning easier and more economical for the customer.

When Maurice Tsaki Went Online to Plan His Vacation to Australia