In Toronto, Black and Decker has granted nine distributors the rights to carry its products. It hopes customers will seek out the Black and Decker products. What type of distribution does Black and Decker use?
A) centralized
B) exclusive
C) demand-pull
D) selective

Question

Quizplus · Accepted Answer

Black and Decker is using a selective distribution strategy by granting rights to only nine distributors. This allows the company to have control over where its products are sold and ensures that customers will have access to its products through these select distributors.

In Toronto, Black and Decker Has Granted Nine Distributors the Rights