Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?
A) a rebate
B) a push strategy
C) a pull strategy
D) a kickback

Question

Quizplus · Accepted Answer

This is an example of a push strategy, which involves incentivizing retailers to promote and sell a product over its competitors. The offer of a free trip to the Bahamas serves as a reward for the retailer who is able to sell the most Glidden paint, encouraging them to push the product onto customers. A rebate would involve offering customers money back after they purchase the product, while a pull strategy would focus on generating consumer demand through advertising and other marketing efforts. A kickback would involve illicitly offering an incentive or bribe to a retailer in exchange for promoting a product, which is illegal.

Offering a Hardware Retailer a Free Trip to the Bahamas