The Jolly Green Giant appears on all packages of frozen and canned vegetables and other dishes sold by the Green Giant Company. Because it does not have a physical existence, what is the Jolly Green Giant?

Question

Quizplus · Accepted Answer

The Jolly Green Giant is an intangible asset of the Green Giant Company. It is a recognizable brand that adds value to the products sold by the company.

The Jolly Green Giant Appears on All Packages of Frozen