Which of the following is not true about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program?
A) Confirm assumptions regarding market potential.
B) Contradict assumptions regarding market potential.
C) Gather additional data to help make decisions.
D) Develop a marketing plan in cooperation with local agents.
E) To have a face-to-face meeting and avoid going to trade shows.

Question

Quizplus · Accepted Answer

The option "To have a face-to-face meeting and avoid going to trade shows" is not true as a personal visit to size up the market firsthand usually involves attending trade shows and other events in the target market to gather information and establish contacts.

Which of the Following Is Not True About a Personal