The Sony Walkman is an example of combination or tiered branding,whereby a corporate name is combined with a product name.

Name: The Sony Walkman is an example of combination or tiered branding,whereby a corporate name is combined with a product name.
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Question

Quizplus · Accepted Answer

The statement correctly describes the branding strategy used for the Sony Walkman. The brand name "Sony" is combined with the product name "Walkman," creating a recognizable and successful brand.

The Sony Walkman Is an Example of Combination or Tiered