Despite an unmistakable trend toward using global advertising agencies to support global marketing efforts, companies with geocentric orientations will adapt to the global market requirements and select the best agency or agencies accordingly.

Question

Quizplus · Accepted Answer

Companies with geocentric orientations prioritize local market requirements and therefore will choose the agency that best fits their needs, which may not necessarily be a global agency.

Despite an Unmistakable Trend Toward Using Global Advertising Agencies to Support