Fires caused by faulty lithium-ion batteries on the new 787 Dreamliner resulted in all aircraft being grounded until the problem could be resolved.This is an example of negative publicity affecting global marketers.

Question

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The statement correctly describes an incident in which negative publicity affected a global marketer, as the grounding of all 787 Dreamliners due to battery fires resulted in negative attention for Boeing, the manufacturer of the aircraft, and affected its global reputation.

Fires Caused by Faulty Lithium-Ion Batteries on the New 787