A company with a regiocentric orientation is likely to utilize third-country nationals for its sales force in less developed countries.

Name: A company with a regiocentric orientation is likely to utilize third-country nationals for its sales force in less developed countries.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A regiocentric orientation focuses on regional integration and may employ third-country nationals who understand the regional market dynamics better than locals or expatriates from the company's home country.

A Company with a Regiocentric Orientation Is Likely to Utilize