When Hershey created its international division in 2005,J.P.Bilbrey,the division's senior vice president,noted that Hershey would no longer utilize the extension strategy of exporting its chocolate products from the United States.

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In 2005, J.P. Bilbrey indicated that Hershey would shift from exporting to producing locally in international markets to better cater to local tastes and reduce costs.

When Hershey Created Its International Division in 2005,J