There is general agreement that the matrix design is the single best organization structure for global marketing.

Question

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There is no consensus that the matrix design is the best organizational structure for global marketing, as the effectiveness of organizational structures varies based on the company's size, strategy, and market environment. Different companies may find success with different structures such as global, multi-domestic, international, or transnational models depending on their specific needs and challenges.

There Is General Agreement That the Matrix Design Is the Single