One of the forces restraining the growth of global business and global marketing is resistance to globalization.

Question

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Resistance to globalization can come from many different sources, including political movements, cultural concerns, and economic interests. This can create barriers to entry for companies looking to expand into new markets or sell their products globally, as they may face opposition from local organizations or governments. As a result, globalization is often a slow and complex process that requires careful planning and negotiation to overcome these obstacles.

One of the Forces Restraining the Growth of Global Business