Because political campaigns require highly focused political messages, the media of choice to reach large numbers of citizens are

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Electronic media, including television and social media platforms, are the most effective ways to reach large numbers of citizens during political campaigns. Television ads can be targeted to specific demographics and geographic areas, while social media platforms allow for targeted advertising and direct engagement with voters. This allows campaigns to tailor their messages to specific audiences and track their impact in real-time. Local newspapers and national magazines have a more limited reach and are less targeted, while highway billboards have limited effectiveness in conveying detailed political messages.

Because Political Campaigns Require Highly Focused Political Messages, the Media