Why is a larger random sample more desirable in survey research?
A) People take big numbers more seriously.
B) Larger samples are more likely to be representative of the population.
C) Larger samples, by their nature, include more women and minorities.
D) Small samples cannot be used for any kind of sociological research.

Question

Quizplus · Accepted Answer

Larger samples are more likely to be representative of the population, meaning that the results are more generalizable and accurate. A smaller sample may not accurately represent the diversity of opinions and characteristics within a population, leading to less reliable findings. Therefore, a larger random sample is more desirable in survey research. A, C, and D are all incorrect as they do not address the importance of representativeness and accuracy of the sample.

Why Is a Larger Random Sample More Desirable in Survey