Which kind of strategy takes place at the level of the product line and focuses on a firm's competitive position?
A) Functional
B) Business
C) Local
D) Fundamental
E) Environmental

Question

Quizplus · Accepted Answer

Business strategy takes place at the level of the product line and focuses on a firm's competitive position. This strategy determines how the firm will compete in a particular market or industry and involves decisions regarding product differentiation, pricing, distribution, and promotion. Functional strategy focuses on how specific departments within a company can support the overall business strategy, while local strategy pertains to how a company will operate in specific geographic locations. Fundamental and environmental strategies are not commonly recognized strategic levels.

Which Kind of Strategy Takes Place at the Level of the Product