How do companies offer one-time direct inducements to buyers when tempting buyers to buy goods or services?
A) Personal selling
B) Sales promotions
C) Public relations campaigns
D) Integrated marketing
E) Advertising

Question

Quizplus · Accepted Answer

Sales promotions typically involve offering one-time direct inducements to buyers, such as discounts, coupons, or limited-time offers. Personal selling involves face-to-face communication with potential buyers, public relations campaigns focus on building a positive image of the company or brand, integrated marketing combines multiple marketing tactics, and advertising is promotion through paid media.

How Do Companies Offer One-Time Direct Inducements to Buyers When