Assuming a company has been gathering ideas for new products,what is the next step in the development process?
A) Test marketing
B) Prototype development
C) Business analysis
D) Concept testing
E) Screening

Question

Quizplus · Accepted Answer

The next step in the development process after gathering ideas for new products is screening. In this stage, the company assesses each idea based on various criteria such as feasibility, market potential, profitability, and fit with the company's objectives and resources. Only the most promising ideas are selected for further development, and the rest are discarded or archived for later consideration. Prototype development, concept testing, business analysis, and test marketing all come after screening and involve more detailed and costly evaluations and experiments with the chosen ideas.

Assuming a Company Has Been Gathering Ideas for New Products,what