What research method is a sociologist using if he or she watches a lot of television and counts the number of times women play roles with lower status than those played by men?

Question

Quizplus · Accepted Answer

The sociologist is using content analysis, which involves systematically analyzing and interpreting the content of media to identify patterns and themes. In this case, the sociologist is counting and categorizing the number of times women are portrayed in roles with lower status than men in television shows, which would fall under content analysis methodology.

What Research Method Is a Sociologist Using If He or She