What methodology would you use if you were to conduct a research project investigating the relationship between smoking and gender in blockbuster films?

Question

Quizplus · Accepted Answer

Content analysis would be the most appropriate methodology for this research project, as it involves systematically analyzing media content (in this case, blockbuster films) to identify patterns and themes (in this case, the portrayal of smoking and gender). Quantitative research methods would also be useful in analyzing and presenting the data, but content analysis is the most appropriate primary methodology. Comparative or historical research may be useful for providing context, but it would not be the primary methodology. Interviews may be useful for gathering qualitative data, but they would not be the most efficient or effective way to analyze a large number of films.

What Methodology Would You Use If You Were to Conduct