Coca-Cola was first marketed in the 1860s as a patient medicine,designed to offer the energy boost of cocaine without the vices of alcohol.The new beverage was invigorating and popular.Today,however,cocaine is not just banned but widely demonized.This is an example of

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This scenario illustrates how mainstream culture once approved of a behavior (the consumption of cocaine) that is now considered deviant. It shows how social norms and attitudes can shift over time, rendering some behaviors that were once widely accepted as unacceptable or even illegal.

Coca-Cola Was First Marketed in the 1860s as a Patient