What is a media conglomerate said to have when it is able to market its products across a wide range of media?

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Quizplus · Accepted Answer

A media conglomerate that is able to market its products across a wide range of media is said to have synergy. This means that the combined efforts and resources of different media outlets within the conglomerate result in increased efficiency and effectiveness in their marketing strategies.

What Is a Media Conglomerate Said to Have When It