Most advertisements today try to associate a product with a specific reference group. For this marketing strategy to be effective, which of the following must be true?
A) The product must be important to the person viewing the advertisement.
B) The product must have a good price.
C) The person viewing the advertisement must have interacted with the person or people in the advertisement.
D) The person viewing the advertisement must identify with the person or people in the advertisement.

Question

Quizplus · Accepted Answer

The success of associating a product with a specific reference group depends on the ability of the person viewing the advertisement to identify with the people in the advertisement. This identification helps to establish trust and credibility with the product or brand. Options A and B may also be important factors in a consumer's decision to purchase a product, but they are not necessarily specific to the strategy of associating a product with a reference group. Option C is not necessary for the strategy to be effective.

Most Advertisements Today Try to Associate a Product with a Specific