_____ tie(s) an organization's product(s) directly to a social concern through a marketing program.
A)Voluntary contributions
B)Cause-related marketing
C)Strategic philanthropy
D)Corporate giving
E)Employee benefits

Question

Quizplus · Accepted Answer

Cause-related marketing is a strategy in which an organization's product(s) are directly linked to a social concern through a marketing program. The organization donates a portion of product sales or revenue to a designated social cause, thereby associating its brand with the cause and generating goodwill among consumers who care about the issue.

_____ Tie(s) an Organization's Product(s) Directly to a Social Concern