Cause-related marketing is the synergistic and mutually beneficial use of an organization's core competencies and resources to deal with key stakeholders so as to bring about organizational and societal benefits.

Question

Cause-related marketing is the synergistic and mutually beneficial use of an organization's core competencies and resources to deal with key stakeholders so as to bring about organizational and societal benefits. ​

Quizplus · Accepted Answer

Cause-related marketing specifically refers to a partnership between a for-profit company and a non-profit organization to promote a product or service, which benefits both parties by increasing sales or visibility for the company and providing financial support or awareness for the non-profit's cause. It does not encompass the broad use of an organization's core competencies and resources to engage with key stakeholders for mutual benefits.

Cause-Related Marketing Is the Synergistic and Mutually Beneficial Use of an Organization's