Greenwashing is a strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.

Question

Greenwashing is a strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.​

Quizplus · Accepted Answer

Greenwashing is actually a deceptive marketing strategy in which a company uses misleading information or claims about the environmental benefits of their products or services in order to appear more environmentally friendly and socially responsible than they actually are. It is not a genuine effort to support and enhance the natural environment, but rather a way to manipulate consumers into buying products or supporting a company based on false or exaggerated environmental claims.

Greenwashing Is a Strategy Involving Stakeholder Assessment to Create Meaningful