In one of the early stages of an organisation going international, managers may enter international markets by license or franchise to another firm the right to use the organisation's brand name, technology or product specifications.

Question

Quizplus · Accepted Answer

This statement is true. Licensing and franchising are common entry strategies for international markets, where a firm allows another company in a foreign market to use its brand name, technology, or product specifications in exchange for royalties or fees. This allows the firm to expand internationally without making significant investments in foreign market operations.

In One of the Early Stages of an Organisation Going