First Visit Abroad
Bill Sanderson is in the air over the Middle East and is excited about his first European business trip.His goal is to scout out potential locations and basically provide input as to how the company should proceed with expanding abroad.There are many options, including maintaining the business' head office in Australia and sending over company representatives when necessary or developing a separate company in Europe and hiring locals as managers.In any case, he is confident about this trip but is somewhat concerned about the strange habits and foreign languages.(If only they would just speak English like everyone else!)
-Refer to First Visit Abroad (Scenario).If Bill's company decides to open a completely new operation in Germany, tailoring the company to local customs and marketing strategies and hiring local managers, they would be considered ________.
A)a multidomestic corporation
B)an international company
C)a regional trade alliance
D)a borderless organisation
E)a global business alliance

Question

Quizplus · Accepted Answer

A multidomestic corporation is a type of multinational corporation that tailors its products, services, and business strategies to meet the specific needs and preferences of local markets. By hiring local managers and establishing separate operations in different countries, the company can adapt to cultural differences and take advantage of local resources and knowledge. This approach is different from a global business alliance or a borderless organization, which seek to standardize products and processes across multiple countries or regions. An international company may operate in multiple countries but may not have as much customization to local markets. A regional trade alliance is a political and economic partnership between countries in a specific region, such as the European Union or NAFTA.

First Visit Abroad Bill Sanderson Is in the Air Over the Middle East