The Environmental Study
You have just been challenged by your supervisor to study and report your findings on approaches that organisations use to being 'green'.Your boss tells you to study the four major approaches, differentiate among them and report to him in a week.
-Refer to The Environmental Study (Scenario).What approach deals with an organisation responding to the environment because of the preferences of their customers?
A)stakeholder approach
B)market approach
C)legal approach
D)minimalist approach
E)activist approach

Question

Quizplus · Accepted Answer

The market approach is the one that deals with an organisation responding to the environment because of the preferences of their customers. This approach involves an organisation trying to be environmentally responsible to attract customers who prefer to purchase goods and services from environmentally responsible companies.

The Environmental Study You Have Just Been Challenged by Your Supervisor to Study