According to a Study by KMPG Global Sustainability Services, Which

According to a study by KMPG Global Sustainability Services, which of the following is NOT one of the five key elements in integrating sustainability into the innovation process?

A) Organisations need to see sustainability as a driver for, rather than as a barrier to, innovation.
B) Companies need to acknowledge that sustainability is about more than generating sustainability reports.Sustainability also relates to taking responsibility for their products and services, and for how they impact on society and the environment.
C) The innovation process must be supported by a capability to learn from external views.
D) Open targets are needed to ensure that sustainability efforts are maintained.
E) Any change towards more sustainable innovation needs to be inspired by clear leadership and internal support.