The Strategic Management Process
You finally made it.You were recently promoted to Executive Vice President in the corporate division.On the first day in your new position, the Chairperson said she was pleased at your new promotion and looked forward to hearing your presentation at next week's meeting concerning the new strategic management process you will be handling.You smiled, even though your stomach was churning.Unfortunately, this was the first you had heard about this meeting, and other than doing your small part in past planning efforts, you have little idea about how to design a strategic management process.You quickly grab your daughter's management textbook and read up on the topic.
-Refer to The Strategic Management Process (Scenario).At this point, you are not even sure what a 'mission' is, but you quickly learn that it outlines ________.

Question

Quizplus · Accepted Answer

A mission statement outlines the purpose or reason for the existence of an organization. It states what the organization does, who it serves and its overall reason for being. It does not necessarily outline the goals, values or objectives of the organization.