Which of the following describes a company growing by combining with other organisations in the same industry?
A)forward vertical integration
B)backward vertical integration
C)horizontal integration
D)related diversification
E)unrelated diversification

Question

Quizplus · Accepted Answer

Horizontal integration is the strategy of a company to acquire or merge with other companies in the same industry, at the same level of the value chain. This is done to increase market share, reduce competition, and create economies of scale.

Which of the Following Describes a Company Growing by Combining