Conflicting Opinions
The two vice presidents were in heated debate.Deb feels that the old traditional form of marketing their company isn't working anymore and that loyal customers would stay regardless.She feels the company needs to 'spice it up a bit' and go after new market share.Ian strongly disagrees.He feels the company is doing fine; they have a good base of loyal customers and new aggressive approaches may lose them without any guarantee of gaining new customers.Regardless of who is right, their battle was causing a stir in the organisation.Some felt that conflict like this hurt the company and made it appear weak to employees and stockholders.Others felt that this conflict over marketing strategies was bound to occur eventually and may even help the company.Still others even encouraged the conflict, thinking it kept the company from getting stuck.
-Refer to Conflicting Opinions (Scenario).Conflict that supports the organisation's goals is considered ________.

Question

Quizplus · Accepted Answer

Functional conflict is the conflict that supports the organization's goals and hence considered beneficial. It helps to bring out different perspectives and ideas, which can help the organization to grow and develop. In this scenario, the conflict over marketing strategies may help the company to explore new areas and stay competitive in the market. Therefore, it's a functional conflict.

Conflicting Opinions The Two Vice Presidents Were in Heated Debate.Deb Feels That