Which two types of "reaction measures" have received the most attention in the literature?
A) descriptive and causal
B) perceived and anticipated
C) declarative and procedural
D) affective and utility

Question

Quizplus · Accepted Answer

Affective measures (measuring emotions such as satisfaction or frustration) and utility measures (measuring perceived usefulness or ease of use) have received the most attention in the literature on reaction measures in areas such as user experience and technology acceptance.

Which Two Types of "Reaction Measures" Have Received the Most