Innovation must be a constant process because most ideas do not work and most innovations fail.

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Innovation is not a one-time event, but a continuous process. This is because the vast majority of ideas do not work or get market acceptance, and most innovations fail. Thus, businesses need to foster a culture of experimentation and welcome failures as opportunities to learn and improve. Only by constantly iterating, testing, and adapting can organizations sustain their competitive edge and create new value for their customers.

Innovation Must Be a Constant Process Because Most Ideas Do