The most effective technique by which small companies can gain a competitive edge over their larger rivals is to charge lower prices for the goods and services they sell.

Question

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While lower prices may attract some customers, it is not always the most effective technique for small companies to gain a competitive edge over their larger rivals. Small companies can also focus on providing personalized customer service, adapting quickly to changes in the market, and offering unique products or services that larger companies may not provide.

The Most Effective Technique by Which Small Companies Can Gain