According to Porter's 5-forces model, a substitute for Coca-Cola, the carbonated cola drink, would be ________.
A)Pepsi
B)Mountain Dew
C)Dr. Pepper
D)bottled water

Question

Quizplus · Accepted Answer

According to Porter's 5-forces model, a substitute product is a product from another industry that satisfies the same customer needs. Bottled water is a substitute for Coca-Cola because it also satisfies the customer's need for hydration and refreshment, but without the carbonation and sugar content of Coca-Cola. Pepsi, Mountain Dew, and Dr. Pepper are all part of the same industry and are considered direct competitors to Coca-Cola, rather than substitutes.

According to Porter's 5-Forces Model, a Substitute for Coca-Cola, the Carbonated