Generally, an industry is less attractive when the number of buyers in the industry is large.

Question

Quizplus · Accepted Answer

An industry with a large number of buyers is generally more attractive as it represents a larger potential market for businesses to serve. However, a large number of buyers can also lead to increased competition and price sensitivity, making it more challenging for businesses to differentiate themselves and maintain profitability.

Generally, an Industry Is Less Attractive When the Number of Buyers