A good advice to follow in customer surveys is ________.
A)"Keep them short"
B)"Be as detailed as possible"
C)"You've got them hooked, get all you can from them"
D)All of the above

Question

Quizplus · Accepted Answer

Keeping customer surveys short is important because people tend to lose interest or become impatient when surveys are too long. It's crucial to ask only the essential questions and avoid asking for too much information. This way, customers are more likely to complete the survey, increasing the response rate and providing more accurate data. Option B is not valid because customers may get overwhelmed if the survey is too detailed. Lastly, option C is not an advisable approach since it could lead to negative customer experience and it is unethical to deceive customers.

A Good Advice to Follow in Customer Surveys Is ________