A(n)________ group involves enlisting a small number of potential customers to get feedback on specific issues about the company's product or service.
A)Delphi
B)focus
C)industry
D)trade

Question

Quizplus · Accepted Answer

A focus group is a method of qualitative research that involves inviting a small group of potential or existing customers to share their opinions and feedback on specific issues or aspects of a company's product or service. This is often done in a controlled setting, facilitated by a moderator, to gather in-depth insights and opinions from the participants.

A(n)________ Group Involves Enlisting a Small Number of Potential Customers