The key to entrepreneurial success over time is to build a ________ competitive advantage.
A)defensible
B)sustainable
C)coherent
D)random

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is one that can be maintained over time and is not easily replicated by competitors. This helps a business to consistently outperform its competition and achieve long-term success. A defensible competitive advantage may be important in the short-term, but it may not be sustainable. Coherence and randomness are not necessarily characteristics of a competitive advantage.

The Key to Entrepreneurial Success Over Time Is to Build