Gathering competitive intelligence, such as "dumpster diving" in a competitors' trash, may raise questions regarding ________.
A)the integrity of the data
B)the competitive profile matrix
C)a cost benefit analysis
D)ethical standards

Question

Quizplus · Accepted Answer

Dumpster diving is an unethical and potentially illegal method of gathering competitive intelligence, and therefore raises questions about ethical standards. It is important to consider the integrity of the data gathered, but that is not the primary concern in this scenario. The competitive profile matrix and cost benefit analysis are not relevant to the ethical implications of dumpster diving.

Gathering Competitive Intelligence, Such as "Dumpster Diving" in a Competitors