A competitive profile matrix ________.
A)identifies a firm's core competencies
B)permits the small business owner to divide a mass market into smaller, more manageable segments
C)allows the small business owner to evaluate her/his firm against competitors on the key success factors for the industry
D)creates a road map of action for the entrepreneur to fulfill her/his company's mission, goals, and objectives

Question

Quizplus · Accepted Answer

A competitive profile matrix evaluates a firm's strengths and weaknesses against its competitors on key success factors for the industry. It helps the small business owner to identify areas where the firm is performing well and areas that need improvement. It does not identify core competencies, divide a mass market, or create a road map of action.

A Competitive Profile Matrix ________