Conducting a SWOT analysis for her/his own business and for her/his key competitors allows an entrepreneur to gain a competitive edge by matching her/his company's strengths against her/his competitors' weaknesses.

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Conducting a SWOT analysis helps entrepreneurs identify their own business strengths and weaknesses, as well as opportunities and threats in the market. It also allows them to compare their strengths against their competitors' weaknesses, giving them a competitive advantage.

Conducting a SWOT Analysis for Her/his Own Business and for Her/his