The cover letter for a mailed questionnaire should
A) avoid setting a time limit for return of the questionnaire.
B) avoid reference to the respondent's status.
C) emphasize the survey's importance.
D) explain briefly the expected findings.

Question

Quizplus · Accepted Answer

It is important to emphasize the importance of the survey to encourage the respondent to participate. Avoiding setting a time limit may lead to procrastination, and referencing the respondent's status may create bias. Explaining the expected findings may be too lengthy for a cover letter.

The Cover Letter for a Mailed Questionnaire Should