The major advantage of recording an interview in survey research is that it
A) reduces the cost of the survey.
B) makes the interviewer's task easier.
C) makes the interviewee more at ease and less inhibited.
D) increases the accuracy of the record of the respondent's answers.

Question

Quizplus · Accepted Answer

Recording an interview increases the accuracy of the record of the respondent's answers because it eliminates the risk of errors that may occur during note-taking or when transcribing the responses.

The Major Advantage of Recording an Interview in Survey Research