Pure franchising involves a system of franchising in which a franchisor sells a franchisee a complete business format and system.

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Pure franchising is a system where the franchisor offers a complete business format and system to the franchisee. This includes everything from brand image, designs, marketing strategies, products or services, and operational procedures. In this type of franchising, the franchisee gets a turnkey business and is expected to follow the franchisor’s system and pay ongoing fees for the right to use the franchisor’s brand and system.

Pure Franchising Involves a System of Franchising in Which a Franchisor